I tell my clients: If you have a script, even if you don't deliver your talk from it, it will show. Some of them are old-line executives. Those still want a polished script not simply a briefing folder of background research and a detailed point outline (annotated bullets). You know the rest: They sound scripted and that's a credibility and ability-to-connect killer.
Given my background in the scripted versus non-scripted space, I have some observations to make about Elizabeth Edwards, whom I perceive as The (Totally) Unscripted.Read the rest here.
(photo credit: L. Beyerstein, courtesy of Flickr)